ʻO ka ʻoiaʻiʻo, ka launa pū ʻana a me ka hana hou, ʻo ka lawelawe maikaʻi ka waiwai nui o ka ʻoihana
E hoʻokumu i ka mahalo lehulehu a me ka inoa ʻoihana maikaʻi, e lawe mai i ka hopena brand ʻoi aku ka maikaʻi
Manaʻo maikaʻi, kūlana kiʻekiʻe, pōmaikaʻi like
ʻO ka mea nui o ka maikaʻi, ka ʻenehana hou, e hōʻoia i ka hoʻomohala hoʻomau
ʻO ka ʻuhane hou, ka ʻuhane hoʻokūkū, ka ʻuhane paionia, ka ʻuhane lokahi, ka ʻuhane democratic, ka loaʻa ʻana o ka lanakila-lanakila.